Studies have revealed that most Nigerian students set the foundation of their life at the tertiary institution. If you want to be a business person in the future, then you have to start from your campus.
In the 21st century, which is the information age, the ways businesses are conducted have changed. There has been more competition now, than ever, and the entrepreneur that succeeds is one that thinks ahead of others.
For students who are into business already, their success is based on how they balance business and their education. More than that, it is based on how they think/ If you are in school, and you want to go into business, try and go into a business that is related to your course of study.
A computer science student can open a computer center with an array of services like making typesetting, Photostatting, printing, scanning and computer trainings in common applications like Microsoft Word, MS Excel, Power Point, and the list goes on.
That way, the student gets hands-on experience from his office to complement school lectures. The more innovative ‘student entrepreneur’ will specialize on one major aspect of his business. That is called contraction. A brand becomes stronger when you narrow the focus.
Becoming an effective entrepreneur is predicated on how you brand yourself. Everyone has an inherent brand. A personal brand is a name or an entity that reflects the perception of how a group of people, market, or industry thinks of the name or identifier
Brands can either be positive or negative. We all have our perception about a product or service that we see or get. When a brand is negative, it is important to re-brand, so as to make the negative brand a positive brand.
Every Nigerian is a brand. While re-branding Nigeria defines our image, re-branding Nigerians defines the people. Who is an average Nigerian? Is an average Nigerian hunger-stricken, fraudulent, and undisciplined? Who should an average Nigerian be? Answer for yourself. What role do I have play in re-positioning Nigeria ?
Develop yourself. You have to define your personal brand. What’s your mission on planet earth? Who are you? Are you the person you are supposed to be? What are your goals? What motivates you? What do you think about all day long? What can you do to make Nigeria a better country?
You have to look for how to be an expert in your field. That is the essence of personal branding. To be an expert, you have to always be in the eyes of your customers, especially in your business.
Take the risk. Taking risk is an important aspect of being an entrepreneur. You need to be positive about risk-taking. Concerning new ideas, the question you need to ask is “What if it works? That is the way forward. Don’t forget that all you need is one sound idea and you will smile to the bank for the rest of your life. It was the idea of running Microsoft on personal computers that made Bill Gates the richest person in the world today.
A new idea is a disruption. Most people like continuity of what they are doing, not disruption. That’s not the way forward. Doing same of the same thing is like swirling around about a fixed point. Remember the Chinese proverb that says that if you do what you’ve always done, you will get what you’ve always got. If you are tired of the status-quo and business as usual, then you have to innovate or stagnate.
Take action. Buy a new book and tag it “My idea book.” Any weird idea that crosses your mind should be etched in the pages of your idea book. Commit to thinking for just fifteen minutes every night about improving your life and the life of others.
There is something you can do for Nigeria . You can make a difference. You can fill in the gap somewhere. The future of Nigeria is dependent on you, so take charge.
Contact:
Mobile phone: +2347064649978
E-mail: nigeriaslifecoach@gmail.com
www.101youngentrepreneurs.blogspot.com
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