Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
PR is great. I love it. one PR technique is spinning.
Spin has been interpreted historically to mean overt deceit meant to manipulate the public, but since the 1990s has shifted to describing a "polishing of the truth." Today spin refers to providing a certain interpretation of information meant to sway public opinion.Companies may use spin to create the appearance of the company or other events are going in a slightly different direction than they actually are. Within the field of public relations, spin is seen as a derogatory term, interpreted by professionals as meaning blatant deceit and manipulation. Skilled practitioners of spin are sometimes called "spin doctors."
The techniques of spin include selectively presenting facts and quotes that support ideal positions (cherry picking), the so-called "non-denial denial," phrasing that in a way presumes unproven truths, euphemisms for drawing attention away from items considered distasteful, and ambiguity in public statements. Another spin technique involves careful choice of timing in the release of certain news so it can take advantage of prominent events in the news.
Getting good publicity is one of the most effective ways to build your credibility as a coach. But how is it that some coaches manage to get loads and others don't get past the receptionist at the local newspaper?
The key is to stop thinking about YOU. That's right, don't think about what you want to get covered in the local paper or magazine. Think about what the reader wants to know about.
One of the fastest ways for your press release to end up in the bin is to make it all about you. Write press releases and articles on topical subjects and make them informative.
The objective of getting PR should be to establish yourself as an expert in your field. If journalists start to see you as a good source of information on relevant topics, they'll call you over and over again for comments and articles.
So, what do journalists like? Top Tips, How Tos, Statistics, Survey Results, Case Studies, Annoucements - e.g. just won a large corporate client, Forthcoming Workshops and anything else that's interesting. And give it a punchy headline. Often press releases are judged on their headline alone.
Contact:
Agbolade Omowole
nigeriaslifecoach@gmail.com
+2347064649978
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