We've had articles published in the Guardian, Nigerian Tribune, Punch, and several other newspapers in Nigeria.We've got an interactive website, www.101youngentrepreneurs.blogspot.com, a regular emailed newsletter, we do advertising both online and offline, public speaking and most important, clients are coming to us.
Why am I telling you all this? It's not to show off or to impress you but to impress upon you that it can be done. And you can do it too.
You're probably thinking that I must have spent loads of money and used expensive advertising agencies, right? Wrong. I simply took action. I got out there and did it.
What do you think stops most coaches taking action? It's something that you'll come across a lot with your clients. It's fear.
- Fear of the unknown
- Fear of spending time and money marketing to people and not getting
any work from it.
- Fear that you're not a good coach
- Fear that you're not worth the money you're charging for your time
- And Fear of failure
We all have limiting beliefs about ourselves, but until you deal with them head on your practice will struggle.
So, let's deal with those fears one by one:
Fear of the unknown
The reason that most people get scared about running a coaching practice is they've never done it before. There's so much to learn. And whilst many coach training organisations teach you how to be a good coach, they don't all show you how to make a living as a coach.
At www.MarketingHelpForCoaches.com I share with you some of the shortcuts that I've learned during a decade working in Sales & Marketing, and the time I've spent running my own coaching practice. On the website and on the Mini-Course, you'll discover what works, what doesn't and some of the commonest mistakes that new coaches make and how to avoid them.
Fear of spending time and money marketing to people and not getting any work from it
If you're not sure what you're doing, it's easy to make mistakes and spend money on Marketing that simply doesn't work. If you understand the psychology of selling and apply some simple principles, you can
make your marketing message 100 times more effective! You'll learn some of these on this Mini-Course and in the newsletters.
Fear that you're not a good coach
The fact is, you get better and better the more clients you have. You learn from experience and your confidence grows. But if you're struggling to get clients, it's a bit of a chicken and egg situation,
isn't it? As you read the e-mails in this Mini-Course, you'll find out how you're sitting on something that's your single most effective marketing tool. This simple tool will prove to you and your
prospective clients that you are a good coach and you're worth the money you're charging.
Finally, Fear of Failure
This is something that only you have control over. I can show you what to do, but you must take action. You know that you get what you focus on. If you believe in the power of the universe or even the power of prayer to give you what you ask for, you'll know that the more you focus on not having clients, not having enough money coming in or looking stupid in front of your family and friends, you'll
get exactly that.
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